Atelier Food
Smart idea from Ariel that link Facebook and a special robot in Stockholm Central Station. Great job! Enjoy!
“During one week, 29 August — 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel’s Facebook page — www.facebook.com/arielsverige — and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.”
BRAND: Ariel
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm
PRODUCTION COMPANY: B-Reel and B-Reel Films
PR AGENCY: MSL Nordic (MSLGROUP)
EVENT PRODUCTION: Atomgruppen
“The majority of QR codes are a ridiculous waste of space, placed in ads by agencies without a clue. (Really, there’s no cell service on the NY subway)
But every once in a while, someone super creative comes up with a clever use for the codes that actually add value to the user experience. Such is the case for SF Bio, a chain of movie theaters in Sweden.
This outdoor ad is made up of hundreds of QR codes. Scan the correct one, and you win. That’s how QR does awesome.”
Daily Web Design Inspiration
Portfolio of Philip Arvidson
